Naming the film trailer

A critical stage in my planning is to decide on a name for my film trailer. The name I choose for my trailer should be consistent to what I show in my footage to allow my target audience to understand the concept better. A trailer usually features a title which is linked to a significant part in the film or a particular scene and as the audience cannot understand the films name fully until they see it in it's entirety, it builds up their eagerness to see it. Moreover, as my trailer can be perceived as a hybrid between the thriller and horror genre, personally I believe it is more of a psychological thriller through the idea of a supernatural element that has been brought in  I wanted the name to add a sense of mystery for my target audience and create a sense of the unknown which is a marketing technique often used by film institutions. From my earlier research, I discovered that thriller films tend to have a convention of featuring a relatively short title; it often makes the trailer look and the overall sound of the film appear more dramatic and tense.
As I have planned my draft storyboards I have a strong idea of what I want my trailer to contain although I have not yet finalized the order as many of my scenes are versatile and look good placed at several different times - this is something I am going to decide once I have placed my music to my footage.
After a brief thinking session I devised some potential names that I am going to get feedback on:

• The Expedition - This is my personal favourite as I believe it fits with my narrative perfectly. I created this name to focus on the aspect of the nature and the outdoors which will be featured throughout. I feel this name fits perfectly against my trailer seeing as the main character, Joe, is wondering through the outdoors on an expedition to find his sister. Moreover, the relevance is apparent right from the opening scene and so the audience will be able to link the title to what they are seeing on the screen.
• Hunted - A less relevant title however it is more conventional to the thriller and horror genres - the two groups that my trailer is a hybrid of. The connotations of the name hunted is also apparent in the narrative of the trailer given that Joe's sister is after him and therefore you could simply compare this against the name and say that she is essentially 'hunting' him down.
• Hidden - This is a less artistic approach to naming my trailer as there is no direct scenes showing Joe hiding from anything.
• The Uninvited - This name is a good example of a title that would suit my hybrid genre as it fits nicely with the supernatural feel that is included within my narrative.
• Run - A short and straightforward name that is highly conventional of the horror genre. The shortness makes it a sharp name adding a more serious one to the trailer.

I gathered and interviewed a small selection of people whom are involved within my target audience to get some quick but useful feedback on which name they liked best. I will take these results into careful consideration when I decide on my final name. The scores are below.


The Expedition - 7 votes
Hunted - 3 votes
Hidden - 5 votes
The uninvited - 5 votes
Run - 3 votes
Total - 20.